Selected experiences will receive royalties from a 50% pool resulting from the money received by Roblox of anything sold using Stars program IP. When Roblox looks to create any new promotional opportunity, we will pull content exclusively from our Stars participant list. Developers can include the properties they’d like to share and hold the ones they don’t. The Stars program is designed for just that: granting Roblox an exclusive worldwide license for use of developers’ username, avatar, and any user-generated content they choose to include. For Roblox to pursue any promotional opportunities, such as toys, we need to be granted the ability to represent developers’ IP. This potentially results in additional revenue and brand awareness for Roblox developers.ĭevelopers on Roblox own their intellectual property (IP).
(If a developer leaves the program, Roblox will retain exclusivity for only the categories that were used for their experiences tied to products, and not all categories.) This enables Roblox to negotiate major promotional opportunities with long timelines related to production and sales. When developers opt-in for this program for a 1-year term, which auto-renews, they are providing Roblox an exclusive right to their IP for a rolling five-year term. Opportunities to be featured on Roblox gamecards.Consideration for opportunities with Roblox and various partners (Microsoft, Prime Gaming, Google play store and more).Ability to direct from Social Links on the experiences page, to the Amazon Store.Create merchandise based on game IP (Shirts/Hoodies/Phone Cases).Opportunities for toys based on games, books, board games, apparel and more!
Developers in the program will be eligible for consideration in merchandising and promotional opportunities including but not limited to The Stars Program is an invite-only program designed for top developers who want to grow and expand the license of their intellectual property (IP) related to their Roblox experiences to Roblox.
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