Define your goals: What do you want to accomplish with your video? Is it education, entertainment, or engagement? Defining what you’re trying to achieve will help guide the production process.Know your audience: Who is your target audience? What are their demographics (location, age, gender, interests)? Understanding who you’re creating the video for will help determine the tone and style of the video.There are a few things you need to take into account before starting your whiteboard video project: If you’re currently using animated infographics, for example, hand-drawn whiteboard animation videos would be a perfect choice. The best way to decide which type of whiteboard video will work best is to take a look at your current marketing campaign. The most important thing about creating a whiteboard video is deciding what type of message you need to communicate before beginning the production process. Whiteboard animation video provides a clean look that’s perfect for companies that want their information to be taken seriously.
Live-action whiteboard videos tend to work well for brands that want a more casual feel they’re often shot on location using a handheld camera, and they feel more spontaneous. This type of video can be either hand-drawn or computer-generated, and it requires the use of an animator to draw each individual image used in the animation. This type of video can be shot either in a studio or on location.Īn animated whiteboard video is created using hand-drawn images that are animated frame by frame. Live-action whiteboard video is filmed in front of a whiteboard, with the illustrator drawing on the board as they speak. There are two main types of whiteboard videos: live-action and animated.
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